Powerbar
To help Powerbar reach (and be relevant to) a younger demographic, my agency conceptualized a series of exclusive webisodes called “The XChange.” The series highlighted conversations between musicians and athletes and created dynamic situations and two-way conversations about excellence that attracted a web audience thirsty for content with soul. The show featured exclusive footage of the artists and athletes speaking intimately about their life, and what fuels them to keep going. The first two episodes feature Blake Lewis of American Idol fame paired with Ruben Najara, a professional skateboarder, and Iglu & Hartley paired with Colin Tucker, a professional snowboarder. The webisodes aired on Powerbar’s website, YouTube and at the Dew Tour.
